The present disclosure provides a method and an apparatus for determining an intra-frame prediction mode of a current video block. The method includes determining, in an image area including a to-be-coded current video block, reference modes of the current video block based on a plurality of intra-frame prediction modes of a plurality of second video blocks, the image area being in an area defined by an adjacent coding unit (CU) and a father CU corresponding to the current video block in a video frame or slice including the current video block; determining an alternative prediction mode set from preset intra-frame prediction modes, the alternative prediction mode set comprising a plurality of alternative prediction modes, including the reference modes; and determining, in the alternative prediction mode set, a prediction mode having optimal intra-frame prediction coding performance on the current video block as an intra-frame prediction mode of the current video block.