For the automated loading of a load by a crane system, a camera system of the crane system generates at least one image data stream. The at least one image data stream is analyzed by a computer unit with the assistance of an artificial neural network. On the basis of the analysis, a first marker and a second marker are recognized by the computer unit in respective single images of the at least one image data stream. Positions of the markers are determined, and the load is loaded automatically by a lifting device of the crane system dependent upon the positions of the markers.