A recommendation method includes generating a feature sequence based on to-be-predicted data of a user for a target object and according to a preset encoding rule, obtaining probability distribution information corresponding to each feature in the feature sequence, and obtaining, through calculation, a feature vector corresponding to each feature, obtaining a predicted score of the user for the target object based on values of N features and a feature vector corresponding to each of the N features, and recommending the target object to the user when the predicted score is greater than or equal to a preset threshold.