There is provided a control apparatus. A first acquiring unit acquires a user instruction identified through voice recognition. A determining unit determines a current state of an image capturing apparatus. In response to a first user instruction being acquired as the user instruction, a control unit: controls the image capturing apparatus to perform first processing in a case where the current state is a shooting state; and controls the image capturing apparatus to perform second processing in a case where the current state is a playback/display state or a menu display state.