A system and method for providing service information on a social network. The method can include: receiving, from a first client device, a social media post including a request for a service, where the request for the service includes a set of objectives, service location information, and an identification of an account requesting a service on the social network; applying, by a computer processor, grouping criteria to a first set of user accounts to generate a group, where: the group is a subset of the first set of user accounts, and applying the grouping criteria includes: ranking each user account according to a geographic distance of a client device of the user account from a location specified by the service location information, and selecting, based the ranking, the subset of user accounts for inclusion in the group, where the selecting includes excluding at least one user account of the first set of user accounts from inclusion in the group based on the ranking; providing, to one or more user accounts in the group, the social media post for display by the client devices of the one or more user accounts.