A magnetic separating apparatus and magnetic sorting method can precisely and efficiently separate magnetic and non-magnetic material with a simple structure. The apparatus includes a granular mixture supply portion that supplies a granular mixture so as to naturally fall; a rotating drum having a part of an outer surface located on a falling path of the granular mixture, the rotating drum being rotationally driven in an opposite direction relative to the falling direction of the granular mixture; a first magnet that imparts a magnetic attractive force to a certain area defined by rotation in the opposite direction with a sorting area as a starting point; a naturally falling area to which the granular mixture that has come into contact with the rotating drum naturally falls; and a conveyed falling area to which the granular mixture naturally falls after being magnetically attracted to and conveyed by the rotating drum.