A printing apparatus includes a pattern extracting unit for, based on a comparison between first image data representing a pattern and second image data generated by imaging a fabric transported, extracting a pattern region from the second image data, a printing image generation unit for arranging third image data representing an image to be printed overlaid on the pattern in accordance with a positional relationship between the pattern regions to generate printing image data, and a printing control unit for causing a printing unit to print the printing image data on the fabric transported.