A computing device includes a display, and a processor coupled to the display. The processor is configured to monitor user input for a template keyword that matches with one or more templates, and display on the display one or more application service options in response to the template keyword matching the one or more of the templates. Each application service option corresponds to an action that can be performed. The processor provides template content data to a server, with the template content data defining the action corresponding to the template associated with the application service option selected by a user of the computing device.