Invention Grant
- Patent Title: System and method for segmenting mobile entities based on mobile device signals
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Application No.: US17182212Application Date: 2021-02-22
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Publication No.: US11593442B2Publication Date: 2023-02-28
- Inventor: Prakash Muttineni , Huitao Luo , Pravesh Katyal , Al Rashid , Akshay Tilak , Shanshan Tuo
- Applicant: xAd, Inc.
- Applicant Address: US NY New York
- Assignee: xAd, Inc.
- Current Assignee: xAd, Inc.
- Current Assignee Address: US NY New York
- Agency: USCH Law, PC
- Main IPC: G06F16/951
- IPC: G06F16/951 ; H04W4/021 ; G06F16/23 ; G06N7/00

Abstract:
The present disclosure provides novel techniques to derive characteristic of mobile entities based signals from mobile devices associated with these mobile entities. In certain embodiments, a data file is built for each mobile entity to transform originally extremely high dimensional raw data derived from mobile devices communicating with a network into structured data characterizing associated mobile entities. The data file are structured for filtering and searching with respect to location and non-location features. A plurality of filters for a behavioral segment are applied to the data files of a large number of mobile entities. The plurality of filters including a preset hard constraint (HC) filter, a preset soft constraint (SC) filter, and an extended constraint (EC) filter built using location features in data files that have passed through the HC filter and/or the SC filter. In further embodiments, a search index and a search query for a search engine are generated for the behavioral segment based on the filtered data files, and the search query is run against the search index through the data files that have passed the HC filter to search for more data files to add to the segment.
Public/Granted literature
- US20210256074A1 System and Method for Segmenting Mobile Entities based on Mobile Device Signals Public/Granted day:2021-08-19
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