A system, method and computer program product for integrated management of animate and inanimate objects of an enterprise, including a cloud-based server having a database, a website, and configured for running computer programs thereon; a user device including a smartphone, tablet and/or personal computer (PC) running an application or software including a gamified user interface (UI) configured to connect to the database and function as a data entry and display device; automated devices including a sensor, electronic switch, pump and/or a hydroponic dosing device connected to the database and configured to collect and transmit data or to react to received commands; an Artificial Intelligence (AI) powered engine configured to monitor statuses of animate and inanimate objects of an enterprise, as well as external conditions and actors that affect the enterprise, and based on analysis of the statuses, configured to task employees and/or the automated devices of the enterprise, and configured to employ cognitive reasoning to provide the enterprise with advice on managing business operations; and a framework employed by the AI engine based on a metaphor of a novel, with business operations of the enterprise presented as a story, and including a data model that follows rules of grammar.