Systems and methods provide a conversational website or native application. The conversational website or native application includes an interface that enables a network device to exchange one or more messages with a bot or a terminal device (operated by a live agent) during a communication session. The interface may include a communication area (e.g., a portion of the screen) and a dynamic content area (e.g., another portion of the screen). The content of a message received from the network device may be used to select dynamic content to display in the dynamic content area. Dynamic updating of content displayed in the dynamic content area occurs continuously as messages are exchanged during the communication session.