A system and method for image recognition registration of an athlete into a sporting event. The athlete is registered in the sporting event using image recognition technology. A digital commencement image of the athlete taken by a camera (106) as the athlete crosses a starting line. The digital commencement image is compared with a stored profile image of the athlete to identify the athlete and enter them into the event without the need for the athlete to pre-register for the particular event. Enhanced recognition techniques incorporating pattern recognition may be used to increase identity accuracy.