An embodiment includes software that causes a third node to perform operations comprising: in response to receiving a first identifier for a first node that includes at least one processor, authenticate a first user of the first node via a first authentication service; in response to receiving a second identifier for a second node that includes at least one processor, authenticate a second user of the second node via a second authentication service that is unequal to the first authentication service; in response to authenticating the first user of the first node, communicate a first list of media assets to the first computing node; in response to authenticating the second user of the second node, communicate a second list of media assets to the second computing node. Other embodiments are described herein.