An applicator for applying liquid and gel stains, lacquers, shellac, or other sealers to wood by hand. In various embodiments, the applicator comprises various layers including an outer applicator layer, an inner reservoir layer, and, in some embodiments, a semi-permeable middle layer. The middle layer may act as a barrier of variable permeability and/or provide varying levels of rigidity to the pad. In all cases the various layers are fastened to one another throughout the planar intersection so that the applicator sheet can be cut to provide applicators of diverse sizes without compromising the integrity of the construction.