An automatic driving proposal device or an automatic driving proposal method is used for a vehicle that selects either a state of an automatic driving or a state of a manual driving by an occupant. The automatic driving proposal device or the automatic driving proposal method performs a driving change request to the occupant in the state of the automatic driving, determines whether the automatic driving is possible in the state of the manual driving, calculates a calculation value corresponding to a distance or a prediction time or calculates a change index, and proposes the automatic driving to the occupant on a necessary condition of determining that the automatic driving is possible and also determining that the calculation value is higher than a threshold value or determining that the change index is lower than a threshold value.