A tufting machine and method for operating a tufting machine operating a needle selection mechanism based on pattern data by selecting a needle with yarn required for the pattern such that the selected needle is driven by a needle bar through the backing medium, to form a tuft while a needle that is not required for the pattern is not selected by the needle selection mechanism. Yarn is fed via a yarn feed mechanism comprising a plurality of actively driven yarn drives each driving a respective yarn to a respective needle, the yarn drives being at a location between a yarn creel and the needle. The method being characterised by operating the yarn feed mechanism to deliver at least 70% of the yarn required for a tuft as the needle moves from top dead center to bottom dead center.