Systems and methods for assigning personalities to autonomous vehicles are disclosed. In one embodiment, a method is disclosed comprising receiving data from an autonomous vehicle; generating a vector representing the autonomous vehicle based on the data; classifying the vector into one or more personalities; receiving a search query from a user; identifying one or more autonomous vehicles responsive to the search query based on personalities assigned to the one or more autonomous vehicles, the one or more autonomous vehicles including the autonomous vehicle; and transmitting the one or more autonomous vehicles to the user.