Global identity contexts are established for unique constituents to interact with a cloud architecture through a variety of relationships. The global identity context enables a particular constituent to access services from different cloud-service providers in a secure and simplified manner. Authenticating one account can provide access to services associated with other accounts linked to the global identity context for the authenticated account. In some embodiments, the global identity platform includes an account management application and an identity management application. The account management application is configured to register one or more accounts for each constituent. The identity management application is configured to perform individualization to establish an individual identifier for each unique constituent and map each account to a particular individual identifier and one or more local identifiers.