Methods, systems and apparatus for implementing a security awareness program are provided which allow a device of a security awareness system to receive attributes of an implementation of a security awareness program from an entity, such as a company. Responsive to the attributes, the device determines a configuration for each of a baseline simulated phishing campaign, electronic based training of users of the entity for security awareness and one or more subsequent simulated phishing campaigns. The device initiates execution of the baseline simulated phishing campaign to identify a percentage of users of the entity that are phish-prone.