Invention Grant
- Patent Title: Methods and system for serving targeted advertisements to a consumer device
-
Application No.: US17340835Application Date: 2021-06-07
-
Publication No.: US11599901B2Publication Date: 2023-03-07
- Inventor: Aaron Brown , Tom Bollich , Adam Helfgott , Rebecca Lerner , Nelson Hunter Prendergast , Nikolaos Melissaris Papanikolaou
- Applicant: MadHive, Inc.
- Applicant Address: US NY New York
- Assignee: MadHive, Inc.
- Current Assignee: MadHive, Inc.
- Current Assignee Address: US NY New York
- Agency: The IP Plus Firm, PLLC
- Agent Derek Fahey, Esq.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/0251 ; G06F21/62 ; G06F17/18 ; H04L9/06 ; H04L9/00 ; H04L9/08 ; H04N21/234 ; H04N21/2347 ; H04N21/458 ; H04N21/81 ; G06Q30/0242 ; G06F16/27
Abstract:
A method for auditing an advertisement impression in which a first advertisement was presented in conjunction with first media content is disclosed. The method generally comprises transmitting to a plurality of second computing devices a plurality of randomly generated first cryptographic proofs; receiving, a first message from a second computing device indicating that the first advertisement was presented in conjunction with the first media content; and evaluating the first targeting model for the first advertisement based on the at least one media content classifier.
Public/Granted literature
- US20210295378A1 METHODS AND SYSTEM FOR SERVING TARGETED ADVERTISEMENTS TO A CONSUMER DEVICE Public/Granted day:2021-09-23
Information query
