An electronic system for the customization, visualization, integration, purchase, and acquisition of a vehicle from a vehicle manufacturer. The system is implemented on a computer server or equivalent device, where the server, operated by the manufacturer, is accessible over the internet via a suitable end-user operated computing device, the server generating a menu driven visual interface viewable on the computing device. The system allows for all aspects of a customized vehicle purchase to be performed by the user, substantially streamlining the selection and acquisition process. The system can be interfaced with third party parts databases, allowing for incorporation of parts from a variety of manufacturers.