A display apparatus switches to any one of a plurality of modes, generates a partial image, and controls a luminance of a black region. The plurality of modes includes a first mode capable of displaying an image of a first dynamic range on a display unit and a second mode capable of displaying an image of a second dynamic range wider than the first dynamic range on a display unit. The partial image includes at least a black region and is superimposed on an image displayed on the display unit. Controlling includes controlling a luminance of the black region of the partial image in the second mode to be less than a luminance of the black region of the partial image in the first mode.