In an approach to estimating product inventory count, one or more computer processors receive one or more images of one or more products residing on a product storage location from an image capturing device. Based on the received images, one or more computer processors determine a count of the one or more products. One or more computer processors determine a confidence in the count of the one or more products. In response to determining the confidence is below a threshold, one or more computer processors calculate a recommended position of the image capturing device to produce an improved image of the one or more products. One or more computer processors transmit instructions to the image capturing device to move to the recommended position. One or more computer processors determine whether the image capturing device is in the recommended position.