A method of price text detection by an imaging controller comprises obtaining, by the imaging controller, an image of a shelf supporting labels bearing price text, generating, by the imaging controller, a plurality of text regions containing candidate text elements from the image, assigning, by the imaging controller, a classification to each of the text regions, selected from a price text classification and a non-price text classification. The imaging controller, within each of a subset of the text regions having the price text classification: detects a price text sub-region and generates a price text string by applying character recognition to the price text sub-region. The method further includes presenting, by the imaging controller, the locations of the subset of text regions, in association with the corresponding price text strings.