A voice input apparatus inputs voice and detects proximity to the voice input apparatus. The voice input apparatus performs control to, in a case where a second voice instruction for operating the voice input apparatus is input in a fixed period after a first voice instruction for enabling operations by voice on the voice input apparatus is input, execute processing corresponding to the second voice instruction. In a case where proximity to the voice input apparatus is detected, the voice input apparatus executes processing corresponding to the second voice instruction when the second voice instruction is input, even in a case where the first voice instruction is not input.