A fluoro sulfonated poly(phenylene) was rationally designed with an external hydrophobic shell and internal hydrophilic core in order to improve the durability and ion selectivity of a hydrocarbon membrane for vanadium redox flow batteries (VRFBs). The polymer was designed to prevent hydrophilic polymer chain aggregation by attaching acid moieties onto the polymer backbone, while functionalizing the external polymer shell with hydrophobic side chains to prevent excessive vanadium crossover associated with cation exchange membranes. As an example, the hydrophobic shell can be provided by pentafluorobenzoyl group functionalization of the pendent aryl groups on a Diels Alder poly(phenylene) backbone, while the internal polymer chain can contain sulfonic acid moieties to impart hydrophilic character.