Embodiments of the present invention provide methods, computer program products, and systems for adapting digital content. Embodiments of the present invention can be used to identify one or more entities in media content. Embodiments of the present invention can determine that an identified entity of the one more identified entities is associated with sensitive material. Embodiments of the present invention can, in response to determining that the identified entity of the one or more identified entities is sensitive, determine a contextual impact of the identified entity. Embodiments of the present invention can also be used to modify the media content based on the determined contextual impact of the identified entity.