A computer-implemented method comprises identifying an audio playback device configured to reproduce audio content based on an audio input signal, wherein the audio playback device has a previously measured characteristic frequency response; retrieving the previously measured characteristic frequency response associated with the audio playback device; generating, based on the previously measured characteristic frequency response and a preferred frequency response curve for a plurality of users, a frequency response filter that modifies the previously measured characteristic frequency response of the audio playback device to a modified frequency response; processing the audio input signal with the frequency response filter to generate a filtered audio signal that differs in relative amplitude from the audio input signal in one or more frequency bands; and causing the audio playback device to play back the filtered audio signal.