Systems and methods are provided for using automated mobile computing device testing to ensure that a given targeted message is actually appearing in an intended manner for various types of intended recipients. The intended content or format of a target message to be presented by each of a plurality of mobile computing devices may be based on characteristics of each device. The targeted message may be sent to each device, and an indication of the actual content and/or format of the targeted message as presented by each device may be received and compared to the intended content or format of the targeted message for each device. Errors associated with the targeted message may be detected based on any discrepancies between the intended content and/or format of the targeted message for each device and the actual content or format of the targeted message as presented by each device.