Various embodiments provide for associating a collection of media items with a graphical element. For instance, a system can: generate corpus data from a set of features of a collection of media content items; determine a set of candidate graphical elements for the collection of media content items based on the corpus data and further based on a set of first mappings associating at least one graphical element and at least one n-gram; determine a set of prediction scores corresponding to the set of candidate graphical elements based on the set of features; determine a ranking for the set of candidate graphical elements based on the set of prediction stores; select a set of predicted graphical elements, from the set of candidate graphical elements, based on the ranking; and provide the set of predicted graphical elements in association with the collection of media content items.