A method and system of handling an alternative pick-up using vehicle information is disclosed. Imaging data is received from at least one imaging device. The at least one imaging device is configured to provide a field-of-view of a predetermined area associated with a retail location. A vehicle identifier for each vehicle within the image data is extracted and compared to each user profile associated with an order in a set of orders. Each user profile includes a primary vehicle identifier and at least one secondary vehicle identifier and the extracted vehicle identifier is compared to the at least one secondary vehicle identifier in each user profile. The extracted vehicle identifier is associated with a first order in the set of orders when the extracted vehicle identifier matches the secondary vehicle identifier of the user profile of the first order.