A flexible multi-layer packaging material is provided. The packaging material includes a first film layer, a second film in layer, and at least one electrochemical cell located within the first and second film layers. The electrochemical cell comprises an anode, a cathode, an anode current collector, a cathode current collector, and an electrolyte by which the anode and the cathode are ionically connected. At least one of the first and second film layers is a multi-layer laminate comprising an outer insulating layer, an inner insulating layer, and a conductive moisture barrier layer between the inner and outer insulating layers and in electrical contact with the electrolyte, wherein the conductive moisture barrier layer comprises an anode material such that the conductive moisture barrier layer defines both the anode and the anode current collector of the at least one electrochemical cell or wherein the conductive moisture barrier layer comprises a cathode material such that the conductive moisture barrier layer defines both the cathode and the cathode current collector of the at least one electrochemical cell. A battery pouch cell and a pack of consumer goods comprising a container formed from such a packaging material are also provided.