Systems and methods for dynamically adjusting display content and parameters on a display region are provided. A display manager can control a display environment including a plurality of display regions and can display content items in the display regions. The display manager can identify an event record placed via a client device located in a display zone corresponding to a display region of the display environment. The event record can correspond to an event associated with at least one of the respective content items. The display manager can determine to change a first content item displayed within the display region or a value of a parameter of the display region. The display manager can modify the display region by replacing the first content item with a second content item corresponding to the event associated with the event record or by adjusting the parameter of the display region.