Provided herein is a method, apparatus and computer program product for gathering and presenting information associated with a sporting event to a user in a manner tailored to a user's preferences. Methods include: receiving a plurality of video segments associated with at least one subject; providing for display of at least one of the plurality of video segments; providing for selection of at least one video segment not associated with the at least one subject in response to the plurality of video segments having been played or skipped; providing for display of the at least one video segment not associated with the at least one subject; and following or superseding display of the at least one video segment not associated with the at least one subject with display of a new video segment in response to receiving the new video segment associated with the at least one subject.