An information processing apparatus includes an acquisition unit that acquires voice data and image data, respectively, a display control unit that performs control to display the image data acquired by the acquisition unit in synchronization with the voice data, a reception unit that receives a display element to be added for display to a specific character in the image data displayed by the display control unit, and a setting unit that sets a playback period in which the specific character in the voice data is played back, as a display period of the display element received by the reception unit in the image data.