An ultrasound diagnosis apparatus includes: a hardware processor which performs control of causing a display to display an ultrasound image subjected to attenuation correction, based on a received signal and setting of the attenuation correction, the attenuation correction correcting strength of the received signal lowered due to attenuation of ultrasound waves inside a subject based on a correction amount according to a reflection depth of the ultrasound waves inside the subject; and an input receiver which receives an input operation that designates an adjustment amount, wherein the hardware processor changes the setting of the attenuation correction based on the adjustment amount, and in the changing the setting of the attenuation correction, sets the correction amount, for each of different reflection depths, to an amount according to a product of the adjustment amount and a predetermined weighting factor, the predetermined weighting factor being set correspondingly to each of the reflection depths.