A method and a system for obtaining a product prototype based on an eye movement data. The method comprises the following steps: Obtaining A front-side view of the target product for establishing a underlying sample library; The target product is divided into several detection areas according to its structure or function features, and the eye movement is detected to obtain the fixation time of the target product The invention adopts computer and image collecting technology to process the observation data of human eyes, and adopts K-means clustering to obtain the prototype of the target product, to assist the designer to grasp the categories of personal interest contour, so as to improve the design effect of product appearance.