Configuring subscriptions for receiving notifications associated with objects of a group-based communication platform is described. A user interface element, which can correspond to an object, can be displayed in a user interface of the group-based communication platform. An indication of an interaction with the user interface element can be received and in response to receiving the indication of the interaction with the user interface element, a subscription user interface can be presented via the user interface, wherein the subscription user interface is associated with an option to subscribe to notifications associated with the object. In response to receiving a request to subscribe to notifications associated with the object, a subscription for notifications associated with the object can be generated and, in response to generating the subscription, a subscription user interface element can be presented via the user interface to indicate that the object is associated with a subscription.