Described herein are systems, apparatus, methods and computer program products configured for actions to be performed on segments within a pipeline. The disclosed systems and techniques allow a user to select a data segment on a graphical user interface. The user may then utilize the data of the segment to perform one or more actions. Thus the data of the segment may be used to provide communications to parties contained within the data, manipulate the data segment based on the parties contained within the data, and change the data displayed based on attributes selected.