A computing system includes a server and a client computing device. The server includes a web application, and anchor definition layers associated with the web application. The client computing device is operated by an end user and includes a display, and a native application that includes an embedded browser for accessing the web application in a customization mode. The customization mode permits display of one of the web pages along with anchors that can be customized based on what is permitted by the anchor definition layer corresponding to the displayed web page, and customization of the anchors on the displayed web page by the end user to define an anchor customization layer for the displayed web page. In normal use of the web application, the anchor customization layer is applied to the corresponding web page before the corresponding web page is displayed so as to display a customized web page without re-designing the web page itself.