Invention Grant
- Patent Title: System and method of detection and recording of realization actions in association with content rendering
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Application No.: US16706643Application Date: 2019-12-06
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Publication No.: US11610230B2Publication Date: 2023-03-21
- Inventor: Adam Ruxton , Elizabeth Ariel Van Alstine
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Dority & Manning, P.A.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/0251 ; G06Q30/0242 ; G06Q30/0211

Abstract:
Systems and methods of the present disclosure allow associating rendered third-party content to respective conversions. A data processing system can provide a third-party content item for rendering on a first client computing device and store information indicative of such rendering. The data processing system can detect a realization action associated with a second client computing device and correlating the realization action with the rendering of the third-party content item based on the stored information indicative of the rendering. The data processing system can then update a realization action parameter associated with the third-party content item in response to correlating the realization action with the rendering of the third-party content item.
Information query