The computer-implemented method of forwarding contact data associated with a potential customer generally has the steps of: receiving customer purchase data from the potential customer, the customer purchase data comprising the contact data and preference data; communicating a purchase interest notification to a plurality of vehicle dealers via a communication network, the purchase interest notification including the preference data; receiving a plurality of interest notices associated with the purchase interest notification from interested ones of the plurality of vehicle dealers; and forwarding the contact data of the potential customer to at least one privileged vehicle dealer based on said reception, in which the step of forwarding includes forwarding the contact data to at least one privileged vehicle dealer associated with a make different from the make associated with the vehicle make data of the customer purchase data.