In some examples, a server may receive an order from a customer to acquire a computing device. The server may determine a customer and a customer location associated with the order and determine a documentation specification based at least in part on the customer and the customer location. The server may determine content identifiers corresponding to content (e.g., documentation and software) to be provided with the order. The server may associate a device identifier that uniquely identifies the computing device with the content identifiers. The computing device may be shipped to the customer location without the plurality of content. When the computing device is booted at the customer location, the computing device may send the device identifier to the server, the server may determine the plurality of content identifiers associated with the device identifier, and send the plurality of content in a digital form for installation on the computing device.