In implementations of skin tone assisted digital image color matching, a device implements a color editing system, which includes a facial detection module to detect faces in an input image and in a reference image, and includes a skin tone model to determine a skin tone value reflective of a skin tone of each of the faces. A color matching module can be implemented to group the faces into one or more face groups based on the skin tone value of each of the faces, match a face group pair as an input image face group paired with a reference image face group, and generate a modified image from the input image based on color features of the reference image, the color features including face skin tones of the respective faces in the face group pair as part of the color features applied to modify the input image.