Distributing warehousing of products by receiving, by a distributed warehousing system, a first notification that a product was delivered to a first customer at a first location. The technology receives a designation of the delivered product for return, and then identifies a second delivery location for the designated product, the second delivery location being a location of a second customer. A second notification of pickup of the designated product from the first location is then received by the technology. The technology then directs delivery of the product to the second location, without an intermediate storage of the product at a brick-and-mortar distribution facility, in response to receiving the second notification, and receives a third notification that the product was delivered to the second location.