Methods and systems are disclosed for dynamically conducting messaging campaigns, responsive to customer events. A set of parameters for a messaging campaign includes an initial schedule for providing a set of messages from a set of data objects. Responsive to a customer event associated with a first customer, an adjusted schedule is generated for providing the set of messages to the first customer. The adjusted schedule differs from the initial schedule in a timing for providing at least a first message, where the first message is scheduled to be provided at an adjusted timing proportionate to a time period between the customer event and a first milestone event. The first message is generated from a first data object and transmitted to the first customer, in accordance with the adjusted schedule.