Provided herein are methods, apparatus, and computer program products for suppressing content from ranked positioning in electronic correspondence based on rules-based scoring. An example method comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score, determining, using a rules-based filter comprising a set of rules, whether to modify a promotion score, including customer attributes and customer input to a promotion offering system, in an instance in which the promotion score is modified, determining whether to suppress presentation of the associate promotion in the electronic correspondence based at least in part on the modified promotion score, and generating the electronic correspondence to include one or more promotions and one or more ranked positions configured for displaying each of the one or more promotions in the electronic correspondence for presentation on a consumer device associated with the consumer.