Systems and methods for predictive gift subscriptions are provided. A gift subscription service may store a gift subscription and a profile associated with a gift recipient. The gift subscription service may then identify a time to send a gift to the gift recipient and associate a computational model with the gift recipient and the profile. When the gift subscription service determines a change in the profile, the gift subscription service may then update the computational model associated with the gift recipient in real-time by applying a machine learning algorithm to the change in the profile and use the updated computation model to formulate a prediction for the gift recipient that may then be used to identify a set of gifts to present to the gift recipient. The gift subscription service may then present the set of gifts to the gift recipient.