A computer-implemented process receives into memory, information designating a task to be performed on an industrial vehicle. The task has a metric associated therewith. The process also extracts vehicle operational data that is generated on the industrial vehicle in response to the industrial vehicle executing the task. The process further receives into memory, information identifying a set of target scores, each target score of the set of target scores defining a different measure of performance associated with the task. The process yet further computes a task evaluation score for each target score in the set of target scores based upon the corresponding measure of performance associated with the task, and creates an adjusted task evaluation indicative of industrial vehicle performance that takes into account an aggregation of the task evaluation score computed for each target score in the set of target scores.