A wireless power feeding system is provided, comprising a power transmission apparatus configured to transmit predetermined transmission power and a power reception apparatus configured to receive the transmission power and generate input voltage according to the transmission power, wherein the power transmission apparatus includes a power transmission control unit configured to control an amount of the transmission power, the power transmission control unit is configured to receive a modulation signal from the power reception apparatus, and to reduce the transmission power in a case where the modulation signal is not received for a predetermined period after receiving the previous modulation signal, and the power transmission apparatus and the power reception apparatus are configured to control the input voltage to be larger than a predetermined first threshold and below a second threshold which is larger than the first threshold.